A Google Ads account switched off: the first day, in order

The notice names a reason and opens a window for the appeal. Read it to the end and take a screenshot: that wording goes into the appeal.

The campaigns are already down, and there is nothing inside them to save. Work from here goes on the account, not on the ads it holds.

1. 1

   Do not open a second account

   A new account from the same machine and the same card gets tied to the switched-off one.

2. 2

   Do not touch the payment details

   Editing the card on a suspension day looks like walking away from a review.

3. 3

   Do not send five appeals in a row

   Repeat requests on one reason pile into a single queue and move slower.

The platform names one of a fixed set of reasons: suspicious payment, circumventing its systems, a policy breach, or a mismatch in your business details. What you attach follows from it.

An advertising invoice, company papers and a live site with working checkout weigh more than a request to restore access. Put that in one paragraph, without promises.

The appeal form sits inside the account, and there is no other road back. Fill it in on the first day: a pause reads worse than haste.

One hearing on one reason is the whole of your allowance for that day. A second account opened before the answer spends it for you.

A profile on the Ad accounts scenario gets a grown-up daily ceiling of 40 opened pages. On day one a fifth of that is left, which is 8.

The per-action numbers come off the same fraction, so on day one they look small. Two campaign edits and one new campaign is a fifth of 12 and 3.

The bar next to a profile turns amber at four fifths of the day’s ceiling and red at the ceiling itself. There is one bar per profile, not one per action, and it never stops you: it is guidance, and the call is yours.

Of all the per-action numbers this is the lowest: a single edit a day on day one and on day seven alike. The warm-up never lifts it, on any day of the seven.

The first card edit of the day is the whole daily allowance, with no room for a second. On a suspension day it costs more than any other move.

A switch means signing into a second account where the switched-off one just ran. On the first day there is exactly one of those, against 3 on a settled profile.

A separate profile per account takes that count away: two accounts in two profiles are two machines with their own histories.

The platform reads your exit address, time zone and language stack in one glance. A Kyiv zone behind a Berlin address is a contradiction inside a single visit.

When the exit country is known, your profile takes the clock and the languages of that country. Four independent sources are asked in turn, and the first clear answer wins.

Ad counters see you outside the account too: they sit on other sites and add your visits into one portrait. The ad list holds 25 hosts and paths, and together with the general list an ad profile carries 56.

Google places 8 such calls, Microsoft and Meta 4 each, TikTok 2, and another 7 belong to outside collectors. Inside the account none of that helps: the platform watches you there itself.

The rules of the ads list are deliberately tied to the consoles' own addresses, and there is not one bare address piece among them: you have to run campaigns, and a rule firing outside the console would cost you work. Inside the console four service requests about your behaviour on the page are cut.

On Meta's side there is one rule, locked to its address as well. The report on your actions leaves by the same address as the console itself, and a domain list cannot tell it from a page load.

A click from an ad carries a click tag in the address: gclid, wbraid, gbraid, dclid, msclkid and their kin from other networks. By it the platform stitches the click to the console, and two consoles on one machine with the same tag are stitched to each other.

The profile cuts those tags on navigation, forty of them in the list. The page opens the same, and the platform does not get the click report.

A profile whose scenario has a daily ceiling carries the Safe pace bar: it turns amber at four fifths of the number and red on the number itself.

In a profile card the per-action marks sit under it, under Safe daily ceiling, today's number over the grown-up one, with the «warning at N» threshold on a second line and no colour. The profile table has no room for them: there it is the count and the band. A scenario with no ceiling has no band at all, and says so instead.

While the warm-up runs, the card also shows «Warm-up day N of 7», from the first day to the sixth: on the seventh day the warm-up is over and the number goes away. It is guidance for the eye and leaves you free to carry on.

Only the platform decides that, and nobody knows the answer in advance. Prepare the second account early: its own profile, its own exit address, its own history.

Repeating the same evening on the same machine buys nothing. Spread the work across the ramp days, and day one of the new account costs 8 opened pages rather than forty.